itch.io AI content policy for game developers (2026)
Short answer: Required for assets you sell/publish. Asset pages must complete the Generative AI disclosure (untagged AI assets lose browse indexing). Games are asked to tag accurately; classic game AI (pathfinding, procedural generation) needs no tag.
Checked 2026-10-15 against the official page · verification: primary. Not legal advice.
| Platform type | PC/web store and asset marketplace |
|---|---|
| Disclosure | Required for assets you sell/publish |
| Pre-generated AI content (made during development) | Use the AI Disclosure section on the project edit page; pick Graphics, Sound, Text & Dialog and/or Code. |
| Live-generated AI (at runtime) | Not addressed separately. |
| Asset sellers | Required for all asset creators; 'Assets comprised of generative AI (even if modified afterwards) that are not tagged will no longer be eligible for indexing on our browse pages.' |
| Store label | 'AI Generated' tag plus sub-tags; projects that answer no get 'No AI' |
What the policy says
"We ask that you accurately tag your project if it contains materials produced by generative AI by utilizing the AI Disclosure section on your project's edit page."
"we are strictly enforcing disclosure for all game asset pages due to legal ambiguity around rights associated with Generative AI content. Failure to tag your asset page may result in delisting."
"Projects using self-contained algorithms without external large datasets don't require the use of generative AI tags."
"This field is now required for all asset creators on itch.io."
Before you submit
- List every AI-generated asset that ships (art, audio, text, code) and the tool and plan you used.
- Check each tool's licence for the plan you generated on. Free tiers that do not allow commercial use, per our data: Leonardo.Ai, Recraft, Tripo, Sloyd, Cascadeur, DeepMotion Animate 3D (AI mocap), ElevenLabs, Suno, Udio, Fish Audio, Murf AI, Rosebud AI, AIVA, GenPBR.
- If the game generates content at runtime, write down your guardrails and how players report bad output.
- Check copyright where you sell: see AI copyright by country.
FAQ
Do I have to disclose AI-generated content on itch.io?
Required for assets you sell/publish. Asset pages must complete the Generative AI disclosure (untagged AI assets lose browse indexing). Games are asked to tag accurately; classic game AI (pathfinding, procedural generation) needs no tag.
What about runtime (live-generated) AI on itch.io?
Not addressed separately.
Do asset sellers on itch.io have to tag AI content?
Required for all asset creators; 'Assets comprised of generative AI (even if modified afterwards) that are not tagged will no longer be eligible for indexing on our browse pages.'
Where is the official itch.io AI policy?
https://itch.io/docs/creators/quality-guidelines https://itch.io/t/4309690/generative-ai-disclosure-tagging
Sources
- https://itch.io/docs/creators/quality-guidelines
- https://itch.io/t/4309690/generative-ai-disclosure-tagging
Other platforms: Steam (Valve) · Fab (Epic asset marketplace) · Epic Games Store · Microsoft Store & Xbox · Google Play · Apple App Store · Godot Asset Store · PlayStation & Nintendo · Can I ship it? checker
Cite this page
Asset Forge Index, "itch.io AI content policy", https://assetforgeindex.com/policies/itch-io, checked 2026-10-15. Data is free to reuse with a link. Machine-readable versions are listed in llms.txt.
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