Google Play AI content policy for game developers (2026)
Short answer: Rules for live / runtime AI only. The AI-Generated Content policy covers apps that generate content with AI: you are responsible for what it outputs (no prohibited content) and must let users report or flag offensive content. Apps that only ship pre-made AI assets are not the policy's target.
Checked 2026-10-15 against the official page · verification: primary. Not legal advice.
| Platform type | Mobile store |
|---|---|
| Disclosure | Rules for live / runtime AI only |
| Pre-generated AI content (made during development) | Not targeted by the AI-Generated Content policy; normal content policies apply. |
| Live-generated AI (at runtime) | Prevent restricted content; in-app reporting/flagging. |
| Asset sellers | n/a |
| Store label | None |
What the policy says
"Developers are responsible for ensuring that their generative AI apps do not generate offensive content"
"Apps that merely host AI-generated content and are unable to create content using AI"
Before you submit
- List every AI-generated asset that ships (art, audio, text, code) and the tool and plan you used.
- Check each tool's licence for the plan you generated on. Free tiers that do not allow commercial use, per our data: Leonardo.Ai, Recraft, Tripo, Sloyd, Cascadeur, DeepMotion Animate 3D (AI mocap), ElevenLabs, Suno, Udio, Fish Audio, Murf AI, Rosebud AI, AIVA, GenPBR.
- If the game generates content at runtime, write down your guardrails and how players report bad output.
- Check copyright where you sell: see AI copyright by country.
FAQ
Do I have to disclose AI-generated content on Google Play?
Rules for live / runtime AI only. The AI-Generated Content policy covers apps that generate content with AI: you are responsible for what it outputs (no prohibited content) and must let users report or flag offensive content. Apps that only ship pre-made AI assets are not the policy's target.
What about runtime (live-generated) AI on Google Play?
Prevent restricted content; in-app reporting/flagging.
Where is the official Google Play AI policy?
https://support.google.com/googleplay/android-developer/answer/14094294?hl=en https://android-developers.googleblog.com/2024/06/enabling-safe-ai-experiences.html
Sources
- https://support.google.com/googleplay/android-developer/answer/14094294?hl=en
- https://android-developers.googleblog.com/2024/06/enabling-safe-ai-experiences.html
Other platforms: Steam (Valve) · itch.io · Fab (Epic asset marketplace) · Epic Games Store · Microsoft Store & Xbox · Apple App Store · Godot Asset Store · PlayStation & Nintendo · Can I ship it? checker
Cite this page
Asset Forge Index, "Google Play AI content policy", https://assetforgeindex.com/policies/google-play, checked 2026-10-15. Data is free to reuse with a link. Machine-readable versions are listed in llms.txt.
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